Forum Readers,
Did anybody see the commercial tonight during the Giants v. Cowboys?? It has Merriman in a Reebok Chargers jerseys and he makes roughly three gigantic hits as he is running down the field. The commercial shows at least three different pro teams wearing jerseys from Reebok. The ball is then given to a Rams running back and he runs all the way down the field and just as he is about to be tackled at the one footline he reaches out with a blank (No Nike Logo) football over the goal line. Then the commercial goes black and it then shows "nikefootball.com"!!!!
I know Nike is noted for a bit of off the wall advertising and they arm the University of Oregon with some wild uniforms, but this goes against almost all marketing philosophies. To show Reebok logos at least three times and no Nike logos at all!!!
Anybody have any thoughts??
Thanks in advance,
Mark
Did anybody see the commercial tonight during the Giants v. Cowboys?? It has Merriman in a Reebok Chargers jerseys and he makes roughly three gigantic hits as he is running down the field. The commercial shows at least three different pro teams wearing jerseys from Reebok. The ball is then given to a Rams running back and he runs all the way down the field and just as he is about to be tackled at the one footline he reaches out with a blank (No Nike Logo) football over the goal line. Then the commercial goes black and it then shows "nikefootball.com"!!!!
I know Nike is noted for a bit of off the wall advertising and they arm the University of Oregon with some wild uniforms, but this goes against almost all marketing philosophies. To show Reebok logos at least three times and no Nike logos at all!!!
Anybody have any thoughts??
Thanks in advance,
Mark
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