dplettn
09-13-2011, 11:26 AM
I’ve long been able to observe the St Louis Cardinals organization doing things very well, as a division rival. Most recently, I was really impressed with how well their memorabilia and game used merchandising is run. Cardinal fans who may have been married… or taken their kids to a first game in the last several years can actually order a game used baseball from that date’s game (http://shop.mlb.com/family/index.jsp?categoryId=3302299) a[/URL]t the [URL="http://www.cardinalsauthentics.com/"]Cardinals Authentics website (http://www.cardinalsauthentics.com/). Also bases.. and a broad array of game used bats and other memorabilia (autographs, jerseys, locker room nameplates, etc)
So I can go to the site, select the product category and/or year to the product from the date I’d want to memorialize and then select the date in the drop down menu for “color”. Some of the items date back as far as 2005 -- which is really an amazing opportunity for someone to memorialize a game date 6 years later.
For die-hard Cards fans there is a Retired Numbers Collection (http://shop.mlb.com/family/index.jsp?categoryId=12079148), and also a line of Forever Cardinals Collection Pieces (http://shop.mlb.com/family/index.jsp?categoryId=12079149).
So I can go to the site, select the product category and/or year to the product from the date I’d want to memorialize and then select the date in the drop down menu for “color”. Some of the items date back as far as 2005 -- which is really an amazing opportunity for someone to memorialize a game date 6 years later.
For die-hard Cards fans there is a Retired Numbers Collection (http://shop.mlb.com/family/index.jsp?categoryId=12079148), and also a line of Forever Cardinals Collection Pieces (http://shop.mlb.com/family/index.jsp?categoryId=12079149).