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12/28/2006
W.C. business soaring into success By GRETCHEN METZ
WEST CHESTER -- The crush is on at Ruberti's All Sports Lettering & Screening Printing Co.
Owner Don Ruberti knew it was coming, knew his Christmas vacation would be cut short Monday night when the Eagles took an impressive 23-7 victory over the Dallas Cowboys.
Ruberti's Barnard Street company sews the numbers on the official Eagles' jerseys sold at the merchandise shops and kiosks at Lincoln Financial Field and online at shop.philadelphiaeagles.com. Online the jerseys retail for $269.99.
Tuesday he got orders from stadium merchandising, then more orders and more orders.
"It's been a crazy year," Ruberti said.
In the fall, quarterback Donovan McNabb was preparing for season-ending surgery, Jevon Kearse already was out, the defense was awful and the losses were piling up.
A month ago, the Philadelphia Eagles seemed headed toward a disastrous finish after a promising start.
Now after a stunning turnaround and the playoffs in sight, no team in the NFC is playing better.
The Eagles (9-6) have won four straight games, including Christmas night's win over Dallas.
The birds can clinch their fifth NFC East title in six years and secure the No. 3 seed in the conference with a win over Atlanta at Philadelphia on Sunday or if the Cowboys (9-6) lose to lowly Detroit.
The popular Eagles jerseys this time are No. 20 for fans of Brian Dawkins, a 210-pound, 6-foot free safety, and No. 36 for folks who cheer for 5-foot, 8-inch running back Brian Westbrook.
The jerseys have to be done by today to be in place for the Sunday game, Ruberti said. Curved numbers such as 20 and 36 are more time consuming for sewers than straight-lined ones and sevens but Ruberti does not anticipate a problem meeting the deadline.
If the Eagles win Sunday, there will "absolutely, without a doubt " be more orders, Ruberti said. "We're looking forward to it."
Ruberti's also sews the numbers on jerseys for the Philadelphia Flyers ice hockey team and New York Jets, another football team that is doing well and looking for extra orders of authentic jerseys for its fans.
12/28/2006
W.C. business soaring into success By GRETCHEN METZ
WEST CHESTER -- The crush is on at Ruberti's All Sports Lettering & Screening Printing Co.
Owner Don Ruberti knew it was coming, knew his Christmas vacation would be cut short Monday night when the Eagles took an impressive 23-7 victory over the Dallas Cowboys.
Ruberti's Barnard Street company sews the numbers on the official Eagles' jerseys sold at the merchandise shops and kiosks at Lincoln Financial Field and online at shop.philadelphiaeagles.com. Online the jerseys retail for $269.99.
Tuesday he got orders from stadium merchandising, then more orders and more orders.
"It's been a crazy year," Ruberti said.
In the fall, quarterback Donovan McNabb was preparing for season-ending surgery, Jevon Kearse already was out, the defense was awful and the losses were piling up.
A month ago, the Philadelphia Eagles seemed headed toward a disastrous finish after a promising start.
Now after a stunning turnaround and the playoffs in sight, no team in the NFC is playing better.
The Eagles (9-6) have won four straight games, including Christmas night's win over Dallas.
The birds can clinch their fifth NFC East title in six years and secure the No. 3 seed in the conference with a win over Atlanta at Philadelphia on Sunday or if the Cowboys (9-6) lose to lowly Detroit.
The popular Eagles jerseys this time are No. 20 for fans of Brian Dawkins, a 210-pound, 6-foot free safety, and No. 36 for folks who cheer for 5-foot, 8-inch running back Brian Westbrook.
The jerseys have to be done by today to be in place for the Sunday game, Ruberti said. Curved numbers such as 20 and 36 are more time consuming for sewers than straight-lined ones and sevens but Ruberti does not anticipate a problem meeting the deadline.
If the Eagles win Sunday, there will "absolutely, without a doubt " be more orders, Ruberti said. "We're looking forward to it."
Ruberti's also sews the numbers on jerseys for the Philadelphia Flyers ice hockey team and New York Jets, another football team that is doing well and looking for extra orders of authentic jerseys for its fans.
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