Our friends at UniWatch have chronicled the FNOB (Full Name On Back) phenomenon

http://www.uniwatchblog.com/?p=678

http://www.uniwatchblog.com/2007/10/26/fnob-revisited/

http://www.uniwatchblog.com/2007/11/...b-round-three/

As far as I could tell, no mention of Howie Long
Eric