What to do when your bat doesn't sell for half a million dollars....

[kylehess10]

You push the price up another $1,000,000 dollars:

http://cgi.ebay.com/Joe-Jackson-Game...QQcmdZViewItem

[trsent]

You push the price up another $1,000,000 dollars:

http://cgi.ebay.com/Joe-Jackson-Game...QQcmdZViewItem

What did that listing cost them? $5.00? It is cheap publicity.

[kylehess10]

I believe the price was pushed up due to the "50% donation". 50% of $1.5 million is $750,000, which is the original price that they wanted last year. They probably just think that adding more to the price just for a donation would grap attention, or make it seem like it's a good cause, but really they'd still be getting the amount they wanted.

[David]

Having an item repeatedly offered at auction and not sell is not good publicity. More like a running joke.

[trsent]

Having an item repeatedly offered at auction and not sell is not good publicity. More like a running joke.

I think the idea is to get people to look at your other listings. There are 1.5 billion users (or less) on eBay so people see this item then look at your other listings, they have no clue what you tried to sell it for last year.

[bigtruck260]

I think the idea is to get people to look at your other listings. There are 1.5 billion users (or less) on eBay so people see this item then look at your other listings, they have no clue what you tried to sell it for last year.

Right Joel -

Marketing 101...cross reference your products.
I remember when he purchased the bat a while back. Mitchell was never short on publicity.

It's the same reason that online casinos buy grilled cheese sandwiches shaped like Mother Theresa...publicity and for curiosity seekers to check out what they have to offer.

[allstarsplus]

Right Joel -

Marketing 101...cross reference your products.
I remember when he purchased the bat a while back. Mitchell was never short on publicity.

It's the same reason that online casinos buy grilled cheese sandwiches shaped like Mother Theresa...publicity and for curiosity seekers to check out what they have to offer.

Dave - You got me thinking.....hmmmmm, buy something rare and expensive and get some press time and face time and good publicity.

Marketing 101 was the move by the Chicago show offering the $25,000 to Bartman for 1 autograph. They got tons of free publicity and it didn't cost them much at all. I wonder if show attendence was up because of it.

Kyle, on the new eBay fixed priced auctions in September that will cost him under $1 to relist that item (lol).

Great stuff.

[bigtruck260]

Dave - You got me thinking.....hmmmmm, buy something rare and expensive and get some press time and face time and good publicity.

Marketing 101 was the move by the Chicago show offering the $25,000 to Bartman for 1 autograph. They got tons of free publicity and it didn't cost them much at all. I wonder if show attendence was up because of it.

Kyle, on the new eBay fixed priced auctions in September that will cost him under $1 to relist that item (lol).

Great stuff.

You're right Andrew. Maybe it was the 500 level marketing class I was thinking of....

If you have the available cash, you can do what Mitchell did. If not - standing on a billboard for a week might be another alternative....

[David]

Publicity and good publicity are not automatically the same thing. Being unable to find a buyer for a game used Joe Jackson bat is not publicity of the good kind if you're a sports memorabilia auctioneer.

[frikativ54]

What did that listing cost them? $5.00? It is cheap publicity.

So there's not $0.01 in altruism involved?