Not just baseball execs need to take this problem seriously. Fans are the ultimate bosses. If they don't indicate their displeasure at beanballs, MLB and the Players' Association won't listen.

I can think of one old beanball specialist who's getting HOF consideration from many, despite this and other problems by this player. As long as that's the case, baseball will not act. The Players' Association should be the ones to take this seriously.