From Los Angeles Times

Heisman sold to L.A. man

Noted sports collector Gary Cypres of Los Angeles paid a record $395,240 for the 1941 Heisman Trophy given to Minnesota tailback Bruce Smith at an auction Friday in New York.
Smith's Heisman is the fourth famed statue sold at auction, this time by Lelands.com. The previous high for a Heisman sold at auction was the second one ever given, in 1936 to Yale end Larry Kelley, which sold for $328,110.
The Heismans once given to USC tailbacks O.J. Simpson in 1968 ($230,000) and Charles White in 1979 ($184,000) have also been sold.
In addition to Smith's Heisman, his game-worn Golden Gophers No. 54 jersey sold for $7,702 and his Minnesota letterman sweater went for $3,819 at Friday's auction. The items were donated by his family. Cypres has a 27,000-square foot private sports museum in downtown L.A. that he is trying to open to the public in the future.