Strictly speaking of the hologram falling off...

I bought a 2010 issued Thames from Steiner a few years ago. I *think* there were two holograms on the Majestic tag (I'd have to physically check, not home right now), and I wore that jersey two or three times. One of the holograms fell off once, and I happened to see it on the floor.. tried putting it back on and it stuck. Next time out, it fell off again and I didn't find it. I'm not even sure if this was washed at all, MAYBE once.

Bottom line, it's very possible for this to happen.