Kyle,
The memorabilia that you buy is a liquid asset. Should you fall on hard times financially at some point down the road, it can be sold for ready cash. Other things, like makeup, meals at fancy restaurants, prom/homecoming expenses, can not be sold at a later date for anything.
Just remind her that you're making sport-based investments and looking out for your financial future. If she rejects that notion, then chances are that she may also reject another liquid asset called "gold jewelry".

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