With just days left in his legendary career, the Yankees a team worth $2.5 billion, are trying to make a buck off of any trinket linked to the shortstop – and have even stooped to peddling his game-worn socks.
The Bombers are hawking the Captain’s Yankee-blue, used cotton footwear to star-struck fans for an eye-popping $409.99 each.
The knee-high socks — which are washed, so they don’t even come with game-day sweat — include a hologram for authentication. It’s not clear how many have been sold, but there are only 19 left.
The price of the socks — which if worn by mere mortals are worth about $15 a pair — may be more than a car payment, but they’re a bargain compared the windfall being made off Jeter’s other gear.
Game-worn uniforms — with dirt and grass stains included — are going for more than $25,000. Game-used bases signed by the shortstop go for $10,000 to $12,500. A signed lineup card has an asking price of $10,000.
Steiner Sports — which is orchestrating the Jeter fire sale — has separate deals with the Yanks and Jeter to hawk The Captain’s wares.
The sale of most game-worn items like uniforms and socks benefits the Yankees, according to Steiner. But other items, such as cleats and batting gloves, come from Jeter himself, the memorabilia dealer said.
Company CEO Brandon Steiner believes that selling off the beloved shortstop’s career piece-by-piece does not tarnish his image.
“Look, we’re not getting in the way of the integrity of the game,†Steiner said.
The memorabilia salesman believes that even Jeter’s footwear will find a loving — and wealthy — home.
“You’re going to make fun of it,†Steiner told The Post on Tuesday. “The sock is an oddball item we don’t really deal in much.â€
Steiner declined to reveal his exact arrangement with the Bombers or their future Hall of Fame shortstop.
“You can look at the sock tongue-in-cheek and take a shot at it, that’s fine,†Steiner said. “No one is forcing you to buy the sock, or a jersey. People want to get connected to the players they love.â€
Neither the Yankees nor Jeter responded to requests for comment
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