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Ted Turner founded the first cable superstation (WTBS) and the first 24-hour news station (CNN). In the mid - 1970's he used Braves pitcher Andy Messersmith as a human billboard by "nicknaming" Messersmith "Channel" and putting the name on the back of Andy's uniform, thus making it read Channel 17, which I think was the channel number for WTBS in Atlanta. Commissioner Bowie Kuhn told him basically to knock it off
Mike:
All the Braves started the season with home NOB jerseys (Jim Wynn was CANNON, Maximino Leon was MAX, Dick Ruthven was RUFUS) but Turner's attempt at free advertising killed the whole design.
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