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I’ve long been able to observe the St Louis Cardinals organization doing things very well, as a division rival. Most recently, I was really impressed with how well their memorabilia and game used merchandising is run. Cardinal fans who may have been married… or taken their kids to a first game in the last several years can actually order a game used baseball from that date’s game at the Cardinals Authentics website. Also bases.. and a broad array of game used bats and other memorabilia (autographs, jerseys, locker room nameplates, etc)
So I can go to the site, select the product category and/or year to the product from the date I’d want to memorialize and then select the date in the drop down menu for “colorâ€. Some of the items date back as far as 2005 -- which is really an amazing opportunity for someone to memorialize a game date 6 years later.
For die-hard Cards fans there is a Retired Numbers Collection, and also a line of Forever Cardinals Collection Pieces.
So I can go to the site, select the product category and/or year to the product from the date I’d want to memorialize and then select the date in the drop down menu for “colorâ€. Some of the items date back as far as 2005 -- which is really an amazing opportunity for someone to memorialize a game date 6 years later.
For die-hard Cards fans there is a Retired Numbers Collection, and also a line of Forever Cardinals Collection Pieces.
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